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Conventional denim production is dirty business and we’re on a mission to clean it up. Here's how we're doing it differently—and why that matters for you.
Better denim starts with better materials. We prioritize certified organic and regenerative cotton — a tiny share of the world's supply — grown with less water and healthier soil practices. That same intention carries through to production: state-of-the-art factories that recycle up to 98% of their water, using ozone washing, air drying, and renewable energy to reduce water and energy use by design.
We work with mills and wash houses that have verifiably reduced chemical use, moving away from harmful treatments common in conventional denim. Our partners are independently tested against leading safer chemistry standards like bluesign, OEKO-TEX Standard 100, and ZDHC — not self-reported claims. Fewer chemicals in your jeans, safer conditions for the people who make them, and lower environmental impact.
We don't guess at environmental impact — we verify it. Using Jeanologia's EIM, the industry benchmark standard for environmental denim wash impact, 96% of our washes score low to medium — meaning significantly less water, energy, and chemicals than conventional denim.
Our denim fabric is rigorously third-party tested multiple times from development through pre-production — verifying durability, consistency, and performance across fabric weight, tear strength, and color fastness. The result: denim built to get better with age, with more years in your wardrobe and fewer replacements.
Overall rating: 4.5128207 / 5 from 39 reviews.
The Ranch Jacket Neutral Ermine is praised for its perfect fit and stylish appearance, though opinions on its look are mixed. Customers appreciate the spacious pockets and high-quality denim, though some have minor criticisms about the buttons.
Review topics: ["fit","fabric","color","jacket","style","weight","feel","coat","pockets","look","quality","piece","collar","denim","frame","jeans"].
"I found this to be a comfortable, somewhat oversized and very stylish jacket. I enjoy clothing that is a bit oversized so that this jacket made me really happy. However, I am having a great deal of difficulty with the button holes and have finally come to the conclusion that they are a bit too small for the buttons I will actually be attempting to exchange this weekend"
"Runs slightly small"
"Warm right now in Australia but chomping on the bit to wear denim on denim or a short skirt with tall flat boots for exploring the city in the winter. May belt it ?? Good proportions and love the corduroy collar and roomy pockets"
"I can’t wait for warmer weather to put this jacket into my rotation. It is dark, but not stiff. The collar is a nice touch. I’m sure that I will get a lot of use out of it."
"Love the color and fits great. Sleeves are a bit long but looks fine folded up."
"Beautiful jacket!! Very disappointed that the buttons were completely different when it arrived. Changed the whole appearance of jacket. Buttons are metal but have a hole in the middle which cheapens the look in my opinion. Otherwise would have been a "classic". Couldn't return in time as I live in Canada. Customer service responded in good time which was appreciated but still disappointed."
"Beautiful jacket"
"I love this jacket. It’s been such a fun addition to my fall wardrobe. It’s more unique than your typical Jean chore coat, and is so well constructed. Can be dressed up or down- it’s so versatile! I ended up sizing up to a small so I could layer sweaters under."
"Jacket is stylish, fits perfectly—lots of compliments!"
"Very cute perfect fit, weight and quality I love it and wear it frequently, adds a bit of style to any outfit whether dressier or casual I’m 5’7 and purchased small which is a good fit"
