Fashioning A Better Future
We're on a mission to clean up the industry. It's a movement we're calling Cleaner Fashion.
Fashioning A Better Future
We're on a mission to clean up the industry. It's a movement we're calling Cleaner Fashion.
We're all about putting our principles into practice, making fashion more responsible, and weaving a more sustainable future—for your wardrobe and the planet.
Our Sustainability Pillars
We use a three-pillar framework to guide our environmental and social efforts, which are aligned to the United Nations’ Sustainable Development Goals (SDGs):
Keep Earth Clean
We’re focused on fewer inputs and cleaner outputs—reducing natural resource consumption, minimizing waste and pollution, and prioritizing safer chemistry across our value chain.
Keep Earth Cool
We’ve committed to climate reduction targets approved by the Science Based Targets Initiative, to reduce our greenhouse gas emissions by more than 50% per-product by 2030, and achieve Net-Zero emissions by (or before!) 2050.
Do Right By People
We’re working to enhance worker livelihood, achieve gender equality, and promote fair living wages. We’re also supporting community impacts at the intersection of social and environmental needs through our Black Friday Fund.
Making a Difference
We’re staying true to our radically transparent roots and breaking down the efforts behind every aspect of our business—from our products to our processes and partners—in a manner that doesn’t sound like a science textbook.
Explore below to learn more (no PhD required):
Explore below to learn more (no PhD required):
OUR PURPOSE
Empower people to live their best lives with the least impact on the planet.
Highlights
Start spreading the news. These are the giant leaps we’ve made in our small steps towards fashioning a better future.
Cleaner Fashion
To share the sustainability efforts behind each of our products, we created 10 icons and placed them on relevant pages throughout our site, so you can follow along on our journey to clean up the industry.
LEARN MORE
Cleaner Fashion
To share the sustainability efforts behind each of our products, we created 10 icons and placed them on relevant pages throughout our site, so you can follow along on our journey to clean up the industry.
LEARN MORE
Sustainability Certifications, Awards & Memberships
We work with some amazing partners and industry experts. Our certifications and collaborations help us keep it 100 with you (and ourselves) as we march towards reducing our impact on the planet.
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Cleaner Fashion
To share the sustainability efforts behind each of our products, we created 10 icons and placed them on relevant pages throughout our site, so you can follow along on our journey to clean up the industry.
LEARN MORE