The Better Fabric Care Guide
Cotton
There’s a reason why more than 90% of our styles are made of cotton, a natural fiber derived from the seedpod of the cotton plant. Soft and versatile for every season. Moisture-absorbing and naturally breathable for the warm ones. Durable and easy to care for. Like a best friend in fabric form.
The Better Fabric Care Guide
Cotton
Why Ours Is Better
Better cotton starts with better roots. Most of our cotton styles are made with certified organic cotton (via GOTS and OCS), which accounts for less than 1% of the world’s cotton supply. That rarity reflects the care behind it: grown with less water and zero toxic pesticides, organic cotton supports healthier soil and safer working conditions compared to conventional. Because if you’re gonna eat organic, you should be able to wear it, too.
Alongside organic, we use recycled cotton (via GRS and RCS) to give fibers a second life, regenerative cotton (via Good Earth Cotton® and regenagri) to restore soil health and biodiversity, and farm-traceable cotton (via Supima®) for high quality, soft feel, and responsible sourcing.
How to Care for It
1. Wash in Cold Water
Nearly 90% of the energy in a wash cycle comes from heating water—cold saves energy, prevents shrinkage, and keeps cotton soft. Make sure to use a mild detergent.
2. Air-Dry When Possible
It preserves fiber integrity, helps cotton keep its shape, and avoids the carbon impact of the dryer. Use a low tumble dry only if you’re in a pinch.
3. Skip Chlorine Bleach
It breaks down natural fibers and creates harmful byproducts in our waterways. Instead, choose oxygen-based brighteners to make your whites white and your colors bright—they do the job without the damage.
4. Steam or Iron While Damp
This helps smooth wrinkles more easily. (Now if only skincare was as simple).
How to Repair It
If you’re handy with a needle and thread (or a sewing machine), most small tears can be fixed with a little gentle stitching. For everything else, a trusted repair professional can do the trick.
Every repair extends the life of your garment. A small fix today means more years of wear tomorrow, and one less piece headed for the landfill.
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