And that’s not only a phrase we coined, but something we believe in. Better denim begins with better materials, even when they’re harder to source. We prioritize certified organic and regenerative cotton that make up only a tiny share of the world’s cotton supply, and for good reason. Though more challenging to grow due to stricter growing standards, they use significantly less water than conventional cotton and support healthier soils, helping reduce the footprint of denim at its source.

Better cashmere begins with better choices. We like to source our virgin cashmere from Good Cashmere Standard® (GCS) farms that treat goats humanely, support fair livelihoods for herders, and protect grasslands from overgrazing. Better for the animals and the land means better for you, too.

We partner with mills that meet the highest environmental benchmarks for cleaner chemistry—like bluesign® and OEKO-TEX® Standard 100—to reduce harmful inputs and protect waterways.

We partner with mills and factories that have moved away from harmful chemical treatments commonly used in conventional denim, including potassium permanganate, and instead meet leading chemical standards like bluesign, OEKO-TEX Standard 100, and ZDHC. Cleaner chemistry supports safer working conditions, reduces environmental impact, and means fewer unnecessary chemicals in the clothes you wear every day. Better for the people who make it, and better for you.

We chose GRS-certified recycled cashmere that cuts up to 90% of carbon versus virgin fiber. Since materials drive most of our emissions, that shift has helped us reduce total company carbon footprint by 52% since 2019.

Better denim is designed to use less from the start. We partner with state of the art factories that use advanced technologies to clean and recycle water, recovering up to 98% and returning it at a level pure enough to meet drinking standards. They also use processes like ozone washing and air drying, and integrate renewable energy where available, reducing both water and energy use compared to conventional denim production.

We use premium cotton and reinforced construction so our denim wears in beautifully, not out. Built to last means fewer replacements and more years in your wardrobe.

It’s something we take very seriously. Our GCS- and GRS-certified cashmere fibers are traceable at every step—ensuring animal welfare, fair livelihoods, and the protection of fragile grasslands. It feels better when you know exactly where it came from.

Our denim is responsibly sourced, rigorously tested, and built to get better with age. High standards aren't optional—they're what set us apart.

While others cut costs by knitting with looser tension—which means less cashmere for you—we do the exact opposite. Our tighter tension uses more cashmere in every piece, giving you extra warmth and helping it keep its shape.

No acrylic blends, no shortcut fillers. We keep our yarn pure—no padded blends like you see from others. They call it cashmere. We're calling their bluff.

Reinforced stitching ensures durability without sacrificing comfort. Our selvedge denim—woven on vintage shuttle looms with a finished edge is slow to produce, and worth the precision it takes to craft.

Rigid styles relax within 1-3 wears, while our stretch options maintain their shape longer. The result? Denim that gets more comfortable the more you wear it.

Every piece goes through internal and third-party quality assessments—from yarn to finished garment—to ensure lasting color, soft handfeel, and quality that lives up to our standards.

Our wash formula balances a luxe handfeel with improved pilling performance and longevity. Coupled with premium construction and timeless design, each sweater is made to be worn and re-loved for years to come (see our Re:Everlane program).

Every piece goes through internal and third-party quality assessments to ensure superior handfeel, and durability that lives up to our standards—and yours.

And that’s not only a phrase we coined, but something we believe in. Better denim begins with better materials, even when they’re harder to source. We prioritize certified organic and regenerative cotton that make up only a tiny share of the world’s cotton supply, and for good reason. Though more challenging to grow due to stricter growing standards, they use significantly less water than conventional cotton and support healthier soils, helping reduce the footprint of denim at its source.

Better cashmere begins with better choices. We like to source our virgin cashmere from Good Cashmere Standard® (GCS) farms that treat goats humanely, support fair livelihoods for herders, and protect grasslands from overgrazing. Better for the animals and the land means better for you, too.

We partner with mills that meet the highest environmental benchmarks for cleaner chemistry—like bluesign® and OEKO-TEX® Standard 100—to reduce harmful inputs and protect waterways.

We partner with mills and factories that have moved away from harmful chemical treatments commonly used in conventional denim, including potassium permanganate, and instead meet leading chemical standards like bluesign, OEKO-TEX Standard 100, and ZDHC. Cleaner chemistry supports safer working conditions, reduces environmental impact, and means fewer unnecessary chemicals in the clothes you wear every day. Better for the people who make it, and better for you.

We chose GRS-certified recycled cashmere that cuts up to 90% of carbon versus virgin fiber. Since materials drive most of our emissions, that shift has helped us reduce total company carbon footprint by 52% since 2019.

Better denim is designed to use less from the start. We partner with state of the art factories that use advanced technologies to clean and recycle water, recovering up to 98% and returning it at a level pure enough to meet drinking standards. They also use processes like ozone washing and air drying, and integrate renewable energy where available, reducing both water and energy use compared to conventional denim production.

We use premium cotton and reinforced construction so our denim wears in beautifully, not out. Built to last means fewer replacements and more years in your wardrobe.

It’s something we take very seriously. Our GCS- and GRS-certified cashmere fibers are traceable at every step—ensuring animal welfare, fair livelihoods, and the protection of fragile grasslands. It feels better when you know exactly where it came from.