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Conventional denim production is dirty business and we’re on a mission to clean it up. Here's how we're doing it differently—and why that matters for you.
Better denim starts with better materials. We prioritize certified organic and regenerative cotton — a tiny share of the world's supply — grown with less water and healthier soil practices. That same intention carries through to production: state-of-the-art factories that recycle up to 98% of their water, using ozone washing, air drying, and renewable energy to reduce water and energy use by design.
We work with mills and wash houses that have verifiably reduced chemical use, moving away from harmful treatments common in conventional denim. Our partners are independently tested against leading safer chemistry standards like bluesign, OEKO-TEX Standard 100, and ZDHC — not self-reported claims. Fewer chemicals in your jeans, safer conditions for the people who make them, and lower environmental impact.
We don't guess at environmental impact — we verify it. Using Jeanologia's EIM, the industry benchmark standard for environmental denim wash impact, 96% of our washes score low to medium — meaning significantly less water, energy, and chemicals than conventional denim.
Our denim fabric is rigorously third-party tested multiple times from development through pre-production — verifying durability, consistency, and performance across fabric weight, tear strength, and color fastness. The result: denim built to get better with age, with more years in your wardrobe and fewer replacements.
Overall rating: 3.4615386 / 5 from 13 reviews.
Review topics: [fit, size, pants, legs, trousers].
"I like the texture of the pants and would definitely buy another pair but in a smaller size because it's not exactly mid-rise. They really should allow for exchanges or store credit. First picture is where it sit naturally and second is when pulled up."
"I love denim trousers. The fabric is a little stiff, but I have not worn them fully yet. Love that the pleats don't stick out. I'm in a new smaller size and can't wait to try these!"
"It’s a well-made trouser with quality denim. The size that fit best around the waist and hips had a crotch seam that fit too closely for my liking or comfort, so I ordered a size larger. I love the wide legs, and even though I am 5’9”, they were long enough! So tired of the cropped look. Haven’t washed them yet so I don’t know how much they will shrink. I would say order a larger size but not too much larger."
"These are a little short in the rise for me. Also, too long. But even at the correct inseam after hemming, I just look like a clown."
"These pants fit really well and are comfortable."
"These trousers are as at home with silk and loafers as with a t-shirt and jeans! very comfortable and maintain shape well."
"Pants were too tight around my waist. Legs were too wide for a short woman like myself. Can’t return them! Wish I could have tried a different style."
"I would do lower than ONE STAR if I could. I shall never shop with you again. These pants did not fit me and then you said they could not be returned. So, you have lost a customer for good. Your business practice does not favor shoppers."
"Very wide and there’s gap between the button and the zipper"
"Mom jeans for sure. I can’t imagine anyone under 40 liking them ,sorry not for me."
