Blue Base

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Vintage Mid Blue

Our favorite throwback jean—minus the waist gap.
Featuring the same extra-high rise, easy straight leg, and butt-boosting fit as our ’90s Cheeky® Jean, the ’90s Cheeky® Hourglass Jean is specifically designed for hourglass shapes. That means we adjusted the hip-to-waist ratio to create a form-hugging fit through the hip and thigh. Fits close at the waist, so we recommend sizing up if you prefer more ease. And in true ’90s fashion, it’s made from premium non-stretch Japanese denim for that vintage-inspired look.

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Women's Jeans & Denim

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Currently, over 75% of our cotton use is certified organic. Using organic cotton means cleaner and lower water usage, lower pesticide use, healthier soil, and a safer working environment for cotton farmers, compared to conventional cotton production. We utilize Textile Exchange's Organic Content Standard (OCS) and other leading industry organic manufacturing standards to certify applicable products from farm to finished garment.

Organic Cotton

To manage the chemicals used in our global supply chain, we incorporate either bluesign®, GOTS, or GRS restricted-substance standards, all of which maintain restricted substance lists (RSLs) of harmful chemicals that are not permitted in the processing of our garments.

Cleaner Chemistry

We use innovative water-saving techniques, including water reduction, water recycling and reuse, and wastewater capture and treatment. Our partner factories drastically reduce their consumption by capturing, purifying, and reusing the water from dye and wash processes.

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Sustainability