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Conventional denim production is dirty business and we’re on a mission to clean it up. Here's how we're doing it differently—and why that matters for you.
Better denim starts with better materials. We prioritize certified organic and regenerative cotton — a tiny share of the world's supply — grown with less water and healthier soil practices. That same intention carries through to production: state-of-the-art factories that recycle up to 98% of their water, using ozone washing, air drying, and renewable energy to reduce water and energy use by design.
We work with mills and wash houses that have verifiably reduced chemical use, moving away from harmful treatments common in conventional denim. Our partners are independently tested against leading safer chemistry standards like bluesign, OEKO-TEX Standard 100, and ZDHC — not self-reported claims. Fewer chemicals in your jeans, safer conditions for the people who make them, and lower environmental impact.
We don't guess at environmental impact — we verify it. Using Jeanologia's EIM, the industry benchmark standard for environmental denim wash impact, 96% of our washes score low to medium — meaning significantly less water, energy, and chemicals than conventional denim.
Our denim fabric is rigorously third-party tested multiple times from development through pre-production — verifying durability, consistency, and performance across fabric weight, tear strength, and color fastness. The result: denim built to get better with age, with more years in your wardrobe and fewer replacements.
Overall rating: 4.260768 / 5 from 5572 reviews.
The '90s Cheeky® Jean offers a vintage-inspired look with a perfect length, flattering fit, and high-quality feel. Customers praise the medium blue wash and the color, though opinions vary on the stretch and sizing.
Review topics: [fit, look, quality, jeans, size, color, waist, denim, length, stretch, feel, pair, style, material, butt, wash, buttons, cut, fabric, legs, hips, shape, pockets, rise, weight, comfort, construction, pants, thickness, snug].
"I’m typically a fan of Everlane denim, but these jeans were a let down. The button fly is a HUGE mistake. It made my entire hip and pelvic area look way bigger than it is. The lifting effect I expected with a pair if Everlane cheeky jeans was notably absent. I wore jeans back in the 90s and they were not like this. The color was also lighter than it appeared on the website. I expected something darker."
"These are really nice jeans. Great color, great quality. Unfortunately, I will never get to wear them because they were too small on me, and I can’t exchange them because they were final sale. The next size up probably would have been a perfect fit. I’m not a happy customer right now. Everlane, please change this policy - at least let us exchange the product and pay the shipping cost on a final sale."
"Beautiful fit and quality as well. More like the older Jean quality. Not all the stretch as in most jeans. They keto their fit. Will be buying more’ I wear a size 27. Good fit, I have smaller legs and hips but I feel like I’m more curvy in these jeans. Love them!"
"Thick, high quality denim - I don't usually go for a straight leg jean, but I enjoyed the fit of this. Was nervous about the 29" inseam, but ended up fine on me - however, if you are petite and not as leggy, would recommend going down an inseam length."
"The quality is excellent. They are thick and feel durable. I have one other pair of Everlane jeans, and they live up to those standards. Not much stretch, so order appropriately. They fit just as expected. I am 5'4" and about 106 pounds. Slender hips. I ordered size 26 short. They are perfect. Highly recommend, especially on sale!"
"I recently ordered these jeans again, several years after ordering them the first time. I love them so much. I love the colour - classy, not too dark, versatile. I love the cut - they feel contemporary but timeless. Love the quality - My old pair still look amazing despite being worn hundreds of times. There's not even a suggestion of thinning anywhere on them. The cotton softened over time and became one of my most comfortable pairs. The only reason I'm buying a new pair is to size up. Perimeno and all that. :)"
"I usually love Everlane jeans—they’re pretty much all I wear—but this pair was a letdown. I purchased them on final sale, and unfortunately the fit was off. I had to size up two sizes just to get them to fit, and even then needed alterations at the waist. After all that, they still just didn’t feel right, and I don’t love them. Would never buy this style again."
"These are a dream, I really wish they restocked them ASAP!! I have been wanting to have this exact vibe in my denim collection for so long, they are super comfortable, the crop sits at the perfect lenght, and they fit like a glove."
"I got this jeans for its color. Although I am 5'1 I got it in 28. 5" inseam because it was at a great price and the 26" inseam was all sold out, its great with heels, but I am planning to get it shortened. It fits wonderfully. What I did not pay attention to was that it did not have a zipper but had buttons that I dont prefer."
"I went with my true size 27 in these 100% cotton jeans (I normally wear 26 denim in Everlane). I have the size 26 in the lighter blue and I need to wear them in every time I wash them. The Cheeky is a timeless cut - slightly tapered for a sleek silhouette. The wash is perfect for Autumn/Winter."
