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Conventional denim production is dirty business and we’re on a mission to clean it up. Here's how we're doing it differently—and why that matters for you.
Better denim starts with better materials. We prioritize certified organic and regenerative cotton — a tiny share of the world's supply — grown with less water and healthier soil practices. That same intention carries through to production: state-of-the-art factories that recycle up to 98% of their water, using ozone washing, air drying, and renewable energy to reduce water and energy use by design.
We work with mills and wash houses that have verifiably reduced chemical use, moving away from harmful treatments common in conventional denim. Our partners are independently tested against leading safer chemistry standards like bluesign, OEKO-TEX Standard 100, and ZDHC — not self-reported claims. Fewer chemicals in your jeans, safer conditions for the people who make them, and lower environmental impact.
We don't guess at environmental impact — we verify it. Using Jeanologia's EIM, the industry benchmark standard for environmental denim wash impact, 96% of our washes score low to medium — meaning significantly less water, energy, and chemicals than conventional denim.
Our denim fabric is rigorously third-party tested multiple times from development through pre-production — verifying durability, consistency, and performance across fabric weight, tear strength, and color fastness. The result: denim built to get better with age, with more years in your wardrobe and fewer replacements.
Overall rating: 4.51876 / 5 from 613 reviews.
The Way-High® Curve Jean is praised for its perfect fit, flattering shape, and soft, comfortable feel. Customers appreciate the high quality and versatile look, though opinions on the waist size are mixed. The color and length are also highly praised.
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"These jeans are fantastic. Very classy, slight barrel but not too much, comfortable and a perfect fit. A little stiff but I am sure they will loosen once worn for longer. I am 5’6” and 130 lbs, with narrow waist and 27 fits perfectly. I got the longer length and it fits as on the model."
"I can't stop wearing these! Great fit; they hold up well for many wears between washes. Style up or down. Couldn't ask for a better addition to my wardrobe this fall."
"This would be the perfect Jean if the inseam advertised was accurate. Unfortunately, washed black measured just shy of 27. 75”That extra inch plus makes a big difference in where this Jean hits on someone tall. I’ve been having this issue with Everlane lately - pants continue to run shorter than advertised."
"Great style, shape, details, fabric"
"Fit is perfect and style flattering, I own them in three colors"
"Great Barrel Jean. Runs a bit small but once you get your size it is a great fitting barrel jean"
"Love the look!"
"Me encantó, todo en excelentes condiciones y llegó súper rápido."
"They are short for jeans with a longer inseam"
"Súper cómodo, tal como me lo imaginé."
