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Conventional denim production is dirty business and we’re on a mission to clean it up. Here's how we're doing it differently—and why that matters for you.
Better denim starts with better materials. We prioritize certified organic and regenerative cotton — a tiny share of the world's supply — grown with less water and healthier soil practices. That same intention carries through to production: state-of-the-art factories that recycle up to 98% of their water, using ozone washing, air drying, and renewable energy to reduce water and energy use by design.
We work with mills and wash houses that have verifiably reduced chemical use, moving away from harmful treatments common in conventional denim. Our partners are independently tested against leading safer chemistry standards like bluesign, OEKO-TEX Standard 100, and ZDHC — not self-reported claims. Fewer chemicals in your jeans, safer conditions for the people who make them, and lower environmental impact.
We don't guess at environmental impact — we verify it. Using Jeanologia's EIM, the industry benchmark standard for environmental denim wash impact, 96% of our washes score low to medium — meaning significantly less water, energy, and chemicals than conventional denim.
Our denim fabric is rigorously third-party tested multiple times from development through pre-production — verifying durability, consistency, and performance across fabric weight, tear strength, and color fastness. The result: denim built to get better with age, with more years in your wardrobe and fewer replacements.
Overall rating: 3.5990567 / 5 from 424 reviews.
The Original Cheeky® Jean offers a high rise, straight leg, and raised back-hook seam, featuring signature Happy Pockets. Customers appreciate its great fit, look, and soft, comfortable fabric. However, opinions on length and waist size vary, and some find the feel inconsistent.
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"I bought these jeans in 2019. They’ve held up and aged beautifully, unbelievable quality. I chose to review them now in the big 2026 because I’m simply amazed at how long they’ve lasted. I got a size 28 and I fluctuate between 150-170lbs at 5’7”. No piling or rips all these years and I have no reason to believe they won’t last me another 7 years. Thank you Everlane for making jeans that have been with me through different stages in life"
"These are really nice jeans. They are heavier than expected but soft with lots of give and will be all seasons jeans. I am in between sizes so I sized up but I probably could have sized down. I generally wear a size 12-14. I am 5'4", 160+ lbs and I bought a size 33 but size 32 would have worked. I do prefer a loose fit anyway and I can still wear them and I don't have to worry about them shrinking in the wash."
"I continue to buy Everlane Original Cheeky Jeans for style, cut and especially the fit. I had to size up and found the quality consistent with my previous purchases. I love the hand and weight of the denim wash after wash. I’m also into organic cotton and know that it’s healthier for me and the earth."
"Sized up as I am a month postpartum and waist fits but there is extra material in the leg. These are my favorite jeans 2 sizes down so I was hoping for a similar fit until I'm my normal size, but that is the only drawback."
"These ones, even though i bought same style different color, fit me like a glove. They feel too tight compared to the black ones. They look like skinny jeans. Wish they were a bit loose."
"I was disappointed in this style. I have the 90’s cheeky and loved the taper and how nice those fit in the back. These have a weird look at the ankle and do not flatter my backside. i bought a size 26 and felt they are true to size. My size in the 90’s cheeky are 25 and fit perfect these are a size 26 and are slightly bigger. I’m 5’3 , 110 lbs."
"This would have been my 1st order with this company, however, they cancelled it shortly after I asked them for the additional ‘Discount’ they advertised would be taken from the total of my ‘already on sale’ purchase’. Didn’t give me a reason why just cancelled my order without explanation. Very disappointing! The jeans looked so cute and I was really excited to get a chance to purchase from this company, I’ve been receiving their ‘text Ads’ forever and everything is always so cute. I thought you (future customs’ should know; HOW they cancelled my order ‘without even a ‘sorry we can’t deliver ur order as promised’ really did not feel like good company policy and upset me. They need to DO BETTER!"
"The dark wash Jean in 28 was more like a 26, whereas the black 28 that I also ordered was true to size."
"Love the product its a bit snug but love the fit! Perfect length for 5 ft 2”"
"Iam a petite person and got this jeans in 26. 5 inch inseam, it fit perfectly! Quality is great and so was the price that was on sale"
