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Conventional denim production is dirty business and we’re on a mission to clean it up. Here's how we're doing it differently—and why that matters for you.
Better denim starts with better materials. We prioritize certified organic and regenerative cotton — a tiny share of the world's supply — grown with less water and healthier soil practices. That same intention carries through to production: state-of-the-art factories that recycle up to 98% of their water, using ozone washing, air drying, and renewable energy to reduce water and energy use by design.
We work with mills and wash houses that have verifiably reduced chemical use, moving away from harmful treatments common in conventional denim. Our partners are independently tested against leading safer chemistry standards like bluesign, OEKO-TEX Standard 100, and ZDHC — not self-reported claims. Fewer chemicals in your jeans, safer conditions for the people who make them, and lower environmental impact.
We don't guess at environmental impact — we verify it. Using Jeanologia's EIM, the industry benchmark standard for environmental denim wash impact, 96% of our washes score low to medium — meaning significantly less water, energy, and chemicals than conventional denim.
Our denim fabric is rigorously third-party tested multiple times from development through pre-production — verifying durability, consistency, and performance across fabric weight, tear strength, and color fastness. The result: denim built to get better with age, with more years in your wardrobe and fewer replacements.
Overall rating: 3.9836066 / 5 from 122 reviews.
The Column Jean offers a straight, column-leg silhouette with a mid-rise fit, perfect for a chic look. Customers appreciate its versatile color and flattering fit, though some find the sizing inconsistent and the material quality mixed.
Review topics: ["size","fit","feel","jeans","color","length","look","jean","quality","fabric","material","legs","stretch","style","weight","pants","cut","measurements","shape","pair","structure","waist","rise","denim","blue","brown","service","tone","inseam","works"].
"Oh my goodness, trying to find jeans that don’t look like “too” much. I just wanted some regular looking jeans with a little wider leg and these were it. I purchased the 29/31. I am 5’6, 153lbs more of an athletic build with a long torso and shorter legs. So these jeans are great for me with a bit of a heel. The rise is also perfect. If they offered these in a 30in length I would buy those too! They are also very comfortable."
"I always like Everlane's jeans for price point and quality. These in the long length are perfect for casual, every day. I was looking for jeans for a long time until I found these."
"I first bought these jeans in the medium blue, 31 inseam, in a size 27 (my usual size). They were definitely too big, and a little short. I exchanged them for a 26, 33 inseam, and decided to try the light blue instead. These fit perfectly, but are definitely too long--almost 2 inches too long, so I suspect the lengths aren't consistent across the different washes. At any rate, I love the way these jeans fit through the waist, hip, rear, and thigh: they're snug and sleek, but not too tight, but then ease up through the thigh. I have muscular thighs, so jeans are often too tight there--these are great. Once they're hemmed, I think they'll be perfect."
"Can’t remember the last time I was so underwhelmed by a clothing purchase. Truly nothing special and cost 5X similar products that are better designed with a superior fit."
"Overall I like pants, color is slightly different tint that on the picture, but still nice. As I am 5'4'' pants have to be altered. I purchased size 26 as usual in that brand and it is fine, it has more space than utility pants I bought before. Fabric is on heavier side, so pants would be better for cooler weather."
"Cheaply made"
"Loved them! Too big unfortunately"
"Loved them, wrong size."
"Fir great in legs and butt but quite big in the waist and I followed the size guide. Will uave to take them in."
"I bought the same size as the way high jeans which perfectly, but the column jeans don't fit quite as well. It's snug on the hips but loose on the legs and there's quite a lot of gaping at the waist."
