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Conventional denim production is dirty business and we’re on a mission to clean it up. Here's how we're doing it differently—and why that matters for you.
Better denim starts with better materials. We prioritize certified organic and regenerative cotton — a tiny share of the world's supply — grown with less water and healthier soil practices. That same intention carries through to production: state-of-the-art factories that recycle up to 98% of their water, using ozone washing, air drying, and renewable energy to reduce water and energy use by design.
We work with mills and wash houses that have verifiably reduced chemical use, moving away from harmful treatments common in conventional denim. Our partners are independently tested against leading safer chemistry standards like bluesign, OEKO-TEX Standard 100, and ZDHC — not self-reported claims. Fewer chemicals in your jeans, safer conditions for the people who make them, and lower environmental impact.
We don't guess at environmental impact — we verify it. Using Jeanologia's EIM, the industry benchmark standard for environmental denim wash impact, 96% of our washes score low to medium — meaning significantly less water, energy, and chemicals than conventional denim.
Our denim fabric is rigorously third-party tested multiple times from development through pre-production — verifying durability, consistency, and performance across fabric weight, tear strength, and color fastness. The result: denim built to get better with age, with more years in your wardrobe and fewer replacements.
Overall rating: 4.0514708 / 5 from 136 reviews.
The Column Jean Bitter Chocolate 33" Inseam features a straight, column-leg silhouette that hits just at the top of the foot. The length is often praised for being perfect, while the fit is noted for being flattering. The fabric is soft and stretchy, contributing to a luxurious feel. The quality is highly regarded, with many appreciating the material and overall experience.
Review topics: ["size","fit","color","pants","feel","length","shape","pair","look","fabric","material","jeans","quality","weight","style","jean","stretch","cut","measurements","legs","structure","waist","denim","rise","blue","brown","service","works","inseam","fir"].
"These jeans are really great, I got them in the dark blue wash which is very unique. I loved them so much that I also got them in black which is a true dark black with no fading. I am 5”3 so I did have to get them hemmed a little bit but it was worth it. They fit perfectly, i am about 100-105 lbs and got the size 24."
"Very well constructed jeans. Love the ecru color. I always need to size up one size at Everlane in pants. Dresses and sweaters down. Same here, I ordered the 29, in Levi’s I’m a 28. These fit perfect, snug in the waist, not tight. I have not worn them out yet as the weather is still warm and I’m still in lighter jeans/pants but I am looking forward to pairing with boots. My only complaint is length. I wish they were an inch longer. I am 5-8, 143lbs. Hourglass"
"Oh my goodness, trying to find jeans that don’t look like “too” much. I just wanted some regular looking jeans with a little wider leg and these were it. I purchased the 29/31. I am 5’6, 153lbs more of an athletic build with a long torso and shorter legs. So these jeans are great for me with a bit of a heel. The rise is also perfect. If they offered these in a 30in length I would buy those too! They are also very comfortable."
"Liked these so much I ordered a pair in black. Great fit, great length for wearing at full length or folding up. Nice weight denim."
"Soooo nice and flattering. True to size. I want them in every color...bring back brown please!"
"These jeans are comfortable and soft, not stiff denim. Very nice."
"Very comfortable denim! Nice fit. Runs true to size."
"These jeans fit very nice thru waist and hips. They seem wider at the bottom than shown in photos, but that's okay."
"Pants have gapping around waist. A size smaller fit correctly, but was too tight around my rear."
"The most perfect jeans. The fit is so good! I sized down one size and they couldn't fit better and be more comfortable!"
