The ’90s Cheeky® Jean
70% OFF
Regular price $38
Regular price $128 Sale price $38
70% OFF FINAL SALE
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The ’90s Cheeky® Jean

70% OFF
Regular price $38
Regular price $128 Sale price $38
View full details

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The Cleanest Denim You'll Find.

Conventional denim production is dirty business and we’re on a mission to clean it up. Here's how we're doing it differently—and why that matters for you.

Better Is Our Starting Point

Better denim starts with better materials. We prioritize certified organic and regenerative cotton — a tiny share of the world's supply — grown with less water and healthier soil practices. That same intention carries through to production: state-of-the-art factories that recycle up to 98% of their water, using ozone washing, air drying, and renewable energy to reduce water and energy use by design.

The Only Toxic We Appreciate Is the Song

We work with mills and wash houses that have verifiably reduced chemical use, moving away from harmful treatments common in conventional denim. Our partners are independently tested against leading safer chemistry standards like bluesign, OEKO-TEX Standard 100, and ZDHC — not self-reported claims. Fewer chemicals in your jeans, safer conditions for the people who make them, and lower environmental impact.

Measured, Not Marketing

We don't guess at environmental impact — we verify it. Using Jeanologia's EIM, the industry benchmark standard for environmental denim wash impact, 96% of our washes score low to medium — meaning significantly less water, energy, and chemicals than conventional denim.

Can't Have Quality Without Standards

Our denim fabric is rigorously third-party tested multiple times from development through pre-production — verifying durability, consistency, and performance across fabric weight, tear strength, and color fastness. The result: denim built to get better with age, with more years in your wardrobe and fewer replacements.

Overall rating: 4.2524652 / 5 from 3042 reviews.

AI Generated Review Summary

The '90s Cheeky® Jean offers a vintage-inspired look with a sturdy and durable feel, praised for its quality and fit. Customers appreciate the perfect wash and color, though opinions on waist and size vary. The length is noted as ideal for most people.

Summary topics

  • Durability (6%): Customers expressed appreciation for the sturdy and durable feel of the jeans, which was mentioned multiple times in the reviews.
  • Wash Quality (9%): It was observed by customers that the wash of the product is loved and praised by many.
  • Color Appeal (11%): Customers expressed appreciation for the color, with many stating that it was perfect and they loved it.
  • Overall Quality (12%): It was observed by customers that the quality of the jeans is great and they love the fit.
  • Fit Comfort (42%): A substantial number of customers remarked that the fit of these jeans is great, comfortable, and perfect.

Review topics: ["color","feel","fit","move","look","size","quality","problem","length","waist","stretch","jeans","fabric","style","material","denim","buttons","butt","cut","wash","shape","hips","weight","legs","shade","construction","zipper","pair","measurements","pockets"].

Review highlights

  • "Perfect color, perfect denim, comfy, high waist, button fly, ankle length- happy!" — Nat L.
  • "Moral of the story: size down for a more fitted look, or get true size for a comfortable and relaxed fit." — Vcrosthwaite1008
  • "I really love the look, and feel of these jeans— a nice low-stretch classic 90's style and color." — Mehues

Reviews

90'sh jeans

"Great pair of jeans. Love them. Very me! Great fit, good price point and delivered promptly with good communication. Would recommend"

— Mrs p. (5/5)

Love these! Cute style and

"Love these! Cute style and color, fit is very flattering."

— Alicia J. (5/5)

"Love these pants!"

— Mara (5/5)

Not right for me

"The denim is so soft! But they just don’t look right on me. They fit weird."

— Catherine B. (3/5)

Not as expected

"I’m typically a fan of Everlane denim, but these jeans were a let down. The button fly is a HUGE mistake. It made my entire hip and pelvic area look way bigger than it is. The lifting effect I expected with a pair if Everlane cheeky jeans was notably absent. I wore jeans back in the 90s and they were not like this. The color was also lighter than it appeared on the website. I expected something darker."

— Rachel C. (2/5)

Purchased the washed black in

"Purchased the washed black in a size 25. I own the same pair in a size 24 and wanted a bigger fit after having a baby. The size 25 arrived and are about an inch smaller in the waist than the size 24. Unfortunately cannot return or exchange as they were final sale. Website also noted this wash runs large and to size down so I am rather confused about their sizing."

— Katie L. (1/5)

Beautiful jeans, but…

"These are really nice jeans. Great color, great quality. Unfortunately, I will never get to wear them because they were too small on me, and I can’t exchange them because they were final sale. The next size up probably would have been a perfect fit. I’m not a happy customer right now. Everlane, please change this policy - at least let us exchange the product and pay the shipping cost on a final sale."

— Josephine G. (5/5)

Jeans

"Beautiful fit and quality as well. More like the older Jean quality. Not all the stretch as in most jeans. They keto their fit. Will be buying more’ I wear a size 27. Good fit, I have smaller legs and hips but I feel like I’m more curvy in these jeans. Love them!"

— Teresa M. (5/5)

90’s cheeky Jean 28. 5

"A little short for me."

— Margaret G. (4/5)

Thick, high quality denim -

"Thick, high quality denim - I don't usually go for a straight leg jean, but I enjoyed the fit of this. Was nervous about the 29" inseam, but ended up fine on me - however, if you are petite and not as leggy, would recommend going down an inseam length."

— Radhika H. (5/5)

Q&A

Clean Luxury. Better for You.
Clean Luxury. Better for You.
Clean Luxury. Better for You.
We believe your wardrobe should be effortless, luxurious, and crafted with real quality. That belief drives everything we do. We’ve done a lot over the past decade—but we’re just getting started. The journey toward better continues.