Blue Base

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Deep Atlantic

Our favorite jean meets our favorite decade. Made from premium non-stretch Japanese denim for a vintage-inspired look, the ’90s Cheeky® Jean has an easy straight leg, an extra-high rise, and a butt-boosting rear fit. Need a smaller waist, this style's also available in curvy.

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Women's Jeans & Denim

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Currently, over 75% of our cotton use is certified organic. Using organic cotton means cleaner and lower water usage, lower pesticide use, healthier soil, and a safer working environment for cotton farmers, compared to conventional cotton production. We utilize Textile Exchange's Organic Content Standard (OCS) and other leading industry organic manufacturing standards to certify applicable products from farm to finished garment.

Organic Cotton

To manage the chemicals used in our global supply chain, we incorporate either bluesign®, GOTS, or GRS restricted-substance standards, all of which maintain restricted substance lists (RSLs) of harmful chemicals that are not permitted in the processing of our garments.

Cleaner Chemistry

In addition to meeting baseline standards for social accountability, wages, benefits, and health and safety, this factory goes above and beyond to prioritize environmental management systems and reduce its impact on the planet.

Ever-Better Factory

We use innovative water-saving techniques, including water reduction, water recycling and reuse, and wastewater capture and treatment. Our partner factories drastically reduce their consumption by capturing, purifying, and reusing the water from dye and wash processes.

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Sustainability