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Conventional denim production is dirty business and we’re on a mission to clean it up. Here's how we're doing it differently—and why that matters for you.
Better denim starts with better materials. We prioritize certified organic and regenerative cotton — a tiny share of the world's supply — grown with less water and healthier soil practices. That same intention carries through to production: state-of-the-art factories that recycle up to 98% of their water, using ozone washing, air drying, and renewable energy to reduce water and energy use by design.
We work with mills and wash houses that have verifiably reduced chemical use, moving away from harmful treatments common in conventional denim. Our partners are independently tested against leading safer chemistry standards like bluesign, OEKO-TEX Standard 100, and ZDHC — not self-reported claims. Fewer chemicals in your jeans, safer conditions for the people who make them, and lower environmental impact.
We don't guess at environmental impact — we verify it. Using Jeanologia's EIM, the industry benchmark standard for environmental denim wash impact, 96% of our washes score low to medium — meaning significantly less water, energy, and chemicals than conventional denim.
Our denim fabric is rigorously third-party tested multiple times from development through pre-production — verifying durability, consistency, and performance across fabric weight, tear strength, and color fastness. The result: denim built to get better with age, with more years in your wardrobe and fewer replacements.
Overall rating: 3.8 / 5 from 15 reviews.
Review topics: [fit, length, fabric, legs, pockets, quality, look, jeans, softness, denim, flare].
"I have MANY Everlane pants in 26 that I wear all the time. The fit was uncharacteristically small for a 26. These were final sale so the Everlane representative I spoke to wouldn't even discuss an exchange. They told me to sell them on Poshmark. I understand no refunds but no exchanges, when you're dealing with inconsistent sizing, seems like a very unfair policy to me."
"I loved these jeans - great fit and wash. Stylish wide leg without being trendy. Received lots of compliments! Unfortunately, after less than two months of regular wear, I noticed quite a bit of fading in the colour. That was not so bad, but then the bum quickly wore out - there is a hole in the fabric, right beside the back pocket! They are not wearable anymore, and I don't think they are repairable. Really disappointing relative to the quality I usually expect from Everlane"
"I love the fabric's quality, softness, and cut, but I don't like fabrics that stretch throughout the day, making you look wrinkly and sloppy. First, I bought size 29 and was somehow tight, so I went for size 30, but now I don't like how much it stretches"
"I love these jeans because they are soft and stretchy. Unfortunately, I washed them before wearing them for the first time, and the color faded. I’m pretty sure I followed the washing instructions on the label. Such a bummer!"
"I love these jeans. Soft, comfy and flattering. Great for shorter people. I got 24 and I’m 5’3” and 105-110 lbs."
"Fits too tight in the upper, runs small. The regular length is more towards petite. 135 5. 5 feet and ordered size 28. Usually wear a 6"
"Everlane has been my favorite place to buy jeans for years now. After walking around work today, I come home and notice that the back pocket has ripped across the entire seat of the pants. I noticed when I opened the package that the material felt thinner than normal, but dismissed it as they fit so well. I am appalled that a company who charges as much as Everlane, would allow their consumers to purchase this."
"I really like the fit and the 70’s look. I like that it has a little bit of stretch. Thinking about getting another pair soon."
"These jeans are perfectly 1970s without feeling too costumey. I'm wearing them with a vintage white peasant blouse for a laid back, Jane Birkin sort of look. I usually wear curvy fit jeans, so I sized up, but i probably could have gone with my usual size. The denim has a little more give than some of my other everlane jeans. Super comfortable!"
"I love these jeans and own both colors. They’re comfortable and flattering. The size chart was spot on."
