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Conventional denim production is dirty business and we’re on a mission to clean it up. Here's how we're doing it differently—and why that matters for you.
Better denim starts with better materials. We prioritize certified organic and regenerative cotton — a tiny share of the world's supply — grown with less water and healthier soil practices. That same intention carries through to production: state-of-the-art factories that recycle up to 98% of their water, using ozone washing, air drying, and renewable energy to reduce water and energy use by design.
We work with mills and wash houses that have verifiably reduced chemical use, moving away from harmful treatments common in conventional denim. Our partners are independently tested against leading safer chemistry standards like bluesign, OEKO-TEX Standard 100, and ZDHC — not self-reported claims. Fewer chemicals in your jeans, safer conditions for the people who make them, and lower environmental impact.
We don't guess at environmental impact — we verify it. Using Jeanologia's EIM, the industry benchmark standard for environmental denim wash impact, 96% of our washes score low to medium — meaning significantly less water, energy, and chemicals than conventional denim.
Our denim fabric is rigorously third-party tested multiple times from development through pre-production — verifying durability, consistency, and performance across fabric weight, tear strength, and color fastness. The result: denim built to get better with age, with more years in your wardrobe and fewer replacements.
Overall rating: 3.581907 / 5 from 409 reviews.
The Original Cheeky® Jean in Ecru with a 28.5" inseam is praised for its beautiful ecru color, great quality, and flattering fit. Customers have mixed opinions about the length, waist, and stretch, while the fabric and feel are generally well-received.
Review topics: ["fit","fabric","waist","problem","length","color","material","addition","style","weight","feel","pants","look","quality","stretch","legs","cut","shape","butt","wear","hips","customer service","zipper","jeans","value","pair","jean","denim","rise","wash"].
"I was disappointed in this style. I have the 90’s cheeky and loved the taper and how nice those fit in the back. These have a weird look at the ankle and do not flatter my backside. i bought a size 26 and felt they are true to size. My size in the 90’s cheeky are 25 and fit perfect these are a size 26 and are slightly bigger. I’m 5’3 , 110 lbs."
"I have curves that aren’t curvy enough for the curvy fit. The regular fit accommodate hips and bum perfectly. I’m somewhere between 28 and 29. 29 definitely more comfortable."
"adorable jeans. i like the color and fit but the size was too small. i recommend sizing up"
"Great staple piece. Soft but substantial material. I can tell these will wear for a long time."
"I was attempting to replace jeans I purchased in 2008. Straight jeans, dark wash. Size 29 with a 26 inseam. Looking to go up one size in the waist. Although they still fit. These jeans were thin. too tight in the waist and thigh. They also flared at the hem. Why are they lighter in the front? Not even Old Navy quality. I'm unable to use them. It's a final sale, and I have two pairs. I'm going to only consider other unique items or cargo pants from Everlane. Their jean descriptions are too wordy and offer little value in making a fitting decision. Do better!"
"Perfection. Im 5’7” and these sit right above my ankle, not an awkward lengh! Perfect for boots/cute socks/sandals. Comfy and love them!"
"Always fit perfectly!"
"I’m 5’-4” and 130 lbs. I ordered a size 27. The fit is perfect. The denim is soft and holds its shape. Just with the indigo was darker."
"My thoughts are that following the news that Everlane been acquired by SheIn, I am embarrassed to wear these pants in public. Luckily Everlane has a decent secondhand market which is the only way I will ever purchase something from this brand. You are a disgrace to the fashion industry. Shame on you for ever marketing yourself as a company with a spine. How dare you think that your profit is worth that of human suffering that we all know happens in Sheehan and other fast fashion factories. You disgust me."
"My thoughts are that following the news that Everlane been acquired by SheIn, I am embarrassed to wear these pants in public. Luckily Everlane has a decent secondhand market which is the only way I will ever purchase something from this brand. You are a disgrace to the fashion industry. Shame on you for ever marketing yourself as a company with a spine. How dare you think that your profit is worth that of human suffering that we all know happens in Sheehan and other fast fashion factories. You disgust me."
