Blue Base

Everyone Bottoms

Deep Atlantic

Denim designed for every body and made of 100% organic cotton. It took five prototypes and more than 50 men and women  to get the fit just right to create the Everyone size scale, which ranges from E1-E12 and corresponds with women's and men's sizes. The result? A future icon—fit for everyone. 

Men's International

The Everyone Jean

Over 66% of our cotton use is certified organic via the Global Organic Textile Standard (GOTS) or Organic Content Standard (OCS). Using organic cotton means cleaner and lower water usage, lower pesticide use, healthier soil, and a safer working environment for cotton farmers, compared to conventional cotton production.

Organic Cotton

To manage the chemicals used in our global supply chain, we incorporate either bluesign®, GOTS, or GRS restricted-substance standards, all of which maintain restricted substance lists (RSLs) of harmful chemicals that are not permitted in the processing of our garments.

Safer Chemistry

In addition to meeting baseline standards for social accountability, wages, benefits, and health and safety, this factory goes above and beyond to prioritize environmental management systems and reduce its impact on the planet.

Ever-Better Factory

We use innovative water-saving techniques, including water reduction, water recycling and reuse, and wastewater capture and treatment. Our partner factories drastically reduce their consumption by capturing, purifying, and reusing the water from dye and wash processes.

Reduced Water Use

E1x30

E2x30

E3x30

E4x30

E5x30

E6x30

E7x30

E8x30

E9x30

E10x30

E11x30

E1x32

E2x32

E3x32

E4x32

E5x32

E6x32

E7x32

E8x32

E9x32

E10x32

E11x32

Broken-In Blue

Worn-In Blue

Denim designed for every body and made of 100% organic cotton. It took five prototypes and more than 50 people to get the fit just right to create the Everyone size scale, which ranges from E1-E12 and corresponds with women's and men's sizes. The result? A future icon—fit for everyone.